About us
relevantive was created by Jan Mühlig and Marcel Fröhlich in 2001 to address the growing usability gap between users and industries that serve them. With twenty years experience in market research, software design and systems architecture, Jan and Marcel seek to place usability at the heart of a complex world.
We believe that usability has been neglected in the rush to market with new interactive products and services. Development schedules and distribution costs are squeezed harder and harder and the gap between industries and users has been getting wider and wider.
For an interactive world to offer positive experiences for users – and profitable and sustainable success for the industry – the usability gap must be filled with user experience research, analysis and design.
The relevantive team you see today has been brought together from the disciplines of psychology, sociology, computer science and design. Each is an expert in their field. Plus you want your products to perform in more than one market but you need a single research interface. Our research capabilities are international and intercultural.