PhocaGalleryViewCategory Object ( [_name] => category [_models] => Array ( [category] => PhocagalleryModelCategory Object ( [_id] => 2 [_data] => Array ( ) [_category] => stdClass Object ( [id] => 2 [parent_id] => 0 [owner_id] => 0 [title] => Methodology [name] => [alias] => methodology [image] => [section] => [image_position] => left [description] => The tools and techniques below, combined with our ability to choose the right ones at the right time, make us the ideal product development guide – from idea to launch.

Phase 1
Defining the product and developing the Product Vision

[date] => 2011-02-07 14:26:18 [published] => 1 [approved] => 1 [checked_out] => 0 [checked_out_time] => 0000-00-00 00:00:00 [editor] => [ordering] => 2 [access] => 0 [count] => 0 [hits] => 9966 [accessuserid] => 0 [uploaduserid] => -2 [deleteuserid] => -2 [userfolder] => [latitude] => [longitude] => [zoom] => 0 [geotitle] => [extid] => [exta] => [extu] => [extauth] => [params] => [metakey] => [metadesc] => [slug] => 2:methodology ) [_total] => 0 [_context] => com_phocagallery.category [_name] => category [_db] => JFDatabase Object ( [_mlTableList] => Array ( [0] => categories [1] => content [2] => sections [3] => phocagallery_categories [4] => menu [5] => contact_details ) [_refTables] => Array ( [fieldTablePairs] => Array ( ) [tableAliases] => Array ( ) [reverseTableAliases] => Array ( ) [fieldAliases] => Array ( ) [fieldTableAliasData] => Array ( ) [fieldCount] => 35 [sql] => SELECT a.*, r.count as count, r.average as average FROM rel_phocagallery AS a LEFT JOIN rel_phocagallery_img_votes_statistics AS r ON r.imgid = a.id WHERE a.catid = 2 AND published = 1 AND approved = 1 ORDER BY a.ordering ASC ) [_skipSetRefTables] => [orig_limit] => 0 [orig_offset] => 0 [profileData] => Array ( ) [name] => mysql [_nullDate] => 0000-00-00 00:00:00 [_nameQuote] => ` [_sql] => UPDATE rel_phocagallery_categories SET hits = ( hits + 1 ) WHERE id='2' [_errorNum] => 0 [_errorMsg] => [_table_prefix] => rel_ [_resource] => Resource id #24 [_cursor] => 1 [_debug] => 0 [_limit] => 0 [_offset] => 0 [_ticker] => 0 [_log] => Array ( ) [_utf] => 1 [_quoted] => Array ( ) [_hasQuoted] => [_errors] => Array ( ) ) [_state] => JObject Object ( [_errors] => Array ( ) [limit] => 0 [limitstart] => 0 [filter_order] => ordering [filter_order_dir] => ASC [task] => [parameters.menu] => JParameter Object ( [_raw] => show_pagination_categories=0 show_pagination_category=0 show_pagination_limit_categories=0 show_pagination_limit_category=1 display_cat_name_title=1 display_cat_name_breadcrumbs=0 categories_columns= equal_percentage_width= display_image_categories= categories_box_width= image_categories_size= categories_image_ordering= categories_display_avatar= display_subcategories=0 display_empty_categories= hide_categories= show_categories= display_access_category= default_pagination_categories= pagination_categories= font_color= background_color= background_color_hover= image_background_color= image_background_shadow= border_color= border_color_hover= margin_box=0 padding_box=0 display_new= display_hot= display_name= display_icon_detail= display_icon_download= display_icon_folder=0 font_size_name= char_length_name= category_box_space= display_categories_sub=0 display_subcat_page=2 display_category_icon_image= category_image_ordering= display_back_button= display_categories_back_button= default_pagination_category= pagination_category= display_img_desc_box=2 font_size_img_desc= img_desc_box_height= char_length_img_desc= display_categories_cv=1 display_subcat_page_cv= display_category_icon_image_cv=1 category_image_ordering_cv=1 display_back_button_cv= display_categories_back_button_cv=1 categories_columns_cv= display_image_categories_cv= image_categories_size_cv= detail_window=7 detail_window_background_color= modal_box_overlay_color= modal_box_overlay_opacity= modal_box_border_color= modal_box_border_width= sb_slideshow_delay= sb_lang= highslide_class= highslide_opacity= highslide_outline_type= highslide_fullimg= highslide_close_button= highslide_slideshow= jak_slideshow_delay= jak_orientation= jak_description= jak_description_height= display_description_detail= display_title_description= font_size_desc= font_color_desc= description_detail_height= description_lightbox_font_size= description_lightbox_font_color= description_lightbox_bg_color= slideshow_delay= slideshow_pause= slideshow_random= detail_buttons= phocagallery_width= phocagallery_center= category_ordering= image_ordering= gallery_metadesc= gallery_metakey= alt_value= enable_user_cp= enable_upload_avatar= enable_avatar_approve= enable_usercat_approve= enable_usersubcat_approve= user_subcat_count= max_create_cat_char= enable_userimage_approve= max_upload_char= upload_maxsize= upload_maxres_width= upload_maxres_height= user_images_max_size= enable_java= enable_java_admin= java_resize_width= java_resize_height= java_box_width= java_box_height= display_rating= display_rating_img= display_comment= display_comment_img= comment_width= max_comment_char= display_comment_nopup= external_comment_system= fb_comment_app_id= fb_comment_width= enable_piclens= start_piclens= piclens_image= switch_image= switch_width= switch_height= switch_fixed_size= enable_overlib= ol_bg_color= ol_fg_color= ol_tf_color= ol_cf_color= overlib_overlay_opacity= overlib_image_rate= create_watermark= watermark_position_x= watermark_position_y= display_icon_vm= display_category_statistics= display_main_cat_stat= display_lastadded_cat_stat= count_lastadded_cat_stat= display_mostviewed_cat_stat= count_mostviewed_cat_stat= display_camera_info= exif_information= display_categories_geotagging= categories_lng= categories_lat= categories_zoom= categories_map_width= categories_map_height= display_icon_geotagging= display_category_geotagging= category_map_width= category_map_height= pagination_thumbnail_creation= clean_thumbnails= enable_thumb_creation= crop_thumbnail= jpeg_quality= enable_picasa_loading= picasa_load_pagination= icon_format= large_image_width= large_image_height= medium_image_width= medium_image_height= small_image_width= small_image_height= front_modal_box_width= front_modal_box_height= admin_modal_box_width= admin_modal_box_height= folder_permissions= jfile_thumbs= page_title=Methodology show_page_title=1 pageclass_sfx= menu_image=-1 secure=0 [_xml] => [_elements] => Array ( ) [_elementPath] => Array ( [0] => /usr/www/users/relevy/libraries/joomla/html/parameter/element ) [_defaultNameSpace] => _default [_registry] => Array ( [_default] => Array ( [data] => stdClass Object ( [show_pagination_categories] => 0 [show_pagination_category] => 0 [show_pagination_limit_categories] => 0 [show_pagination_limit_category] => 1 [display_cat_name_title] => 1 [display_cat_name_breadcrumbs] => 0 [categories_columns] => [equal_percentage_width] => [display_image_categories] => [categories_box_width] => [image_categories_size] => [categories_image_ordering] => [categories_display_avatar] => [display_subcategories] => 0 [display_empty_categories] => [hide_categories] => [show_categories] => [display_access_category] => [default_pagination_categories] => [pagination_categories] => [font_color] => [background_color] => [background_color_hover] => [image_background_color] => [image_background_shadow] => [border_color] => [border_color_hover] => [margin_box] => 0 [padding_box] => 0 [display_new] => [display_hot] => [display_name] => [display_icon_detail] => [display_icon_download] => [display_icon_folder] => 0 [font_size_name] => [char_length_name] => [category_box_space] => [display_categories_sub] => 0 [display_subcat_page] => 2 [display_category_icon_image] => [category_image_ordering] => [display_back_button] => [display_categories_back_button] => [default_pagination_category] => [pagination_category] => [display_img_desc_box] => 2 [font_size_img_desc] => [img_desc_box_height] => [char_length_img_desc] => [display_categories_cv] => 1 [display_subcat_page_cv] => [display_category_icon_image_cv] => 1 [category_image_ordering_cv] => 1 [display_back_button_cv] => [display_categories_back_button_cv] => 1 [categories_columns_cv] => [display_image_categories_cv] => [image_categories_size_cv] => [detail_window] => 7 [detail_window_background_color] => [modal_box_overlay_color] => [modal_box_overlay_opacity] => [modal_box_border_color] => [modal_box_border_width] => [sb_slideshow_delay] => [sb_lang] => [highslide_class] => [highslide_opacity] => [highslide_outline_type] => [highslide_fullimg] => [highslide_close_button] => [highslide_slideshow] => [jak_slideshow_delay] => [jak_orientation] => [jak_description] => [jak_description_height] => [display_description_detail] => [display_title_description] => [font_size_desc] => [font_color_desc] => [description_detail_height] => [description_lightbox_font_size] => [description_lightbox_font_color] => [description_lightbox_bg_color] => [slideshow_delay] => [slideshow_pause] => [slideshow_random] => [detail_buttons] => [phocagallery_width] => [phocagallery_center] => [category_ordering] => [image_ordering] => [gallery_metadesc] => [gallery_metakey] => [alt_value] => [enable_user_cp] => [enable_upload_avatar] => [enable_avatar_approve] => [enable_usercat_approve] => [enable_usersubcat_approve] => [user_subcat_count] => [max_create_cat_char] => [enable_userimage_approve] => [max_upload_char] => [upload_maxsize] => [upload_maxres_width] => [upload_maxres_height] => [user_images_max_size] => [enable_java] => [enable_java_admin] => [java_resize_width] => [java_resize_height] => [java_box_width] => [java_box_height] => [display_rating] => [display_rating_img] => [display_comment] => [display_comment_img] => [comment_width] => [max_comment_char] => [display_comment_nopup] => [external_comment_system] => [fb_comment_app_id] => [fb_comment_width] => [enable_piclens] => [start_piclens] => [piclens_image] => [switch_image] => [switch_width] => [switch_height] => [switch_fixed_size] => [enable_overlib] => [ol_bg_color] => [ol_fg_color] => [ol_tf_color] => [ol_cf_color] => [overlib_overlay_opacity] => [overlib_image_rate] => [create_watermark] => [watermark_position_x] => [watermark_position_y] => [display_icon_vm] => [display_category_statistics] => [display_main_cat_stat] => [display_lastadded_cat_stat] => [count_lastadded_cat_stat] => [display_mostviewed_cat_stat] => [count_mostviewed_cat_stat] => [display_camera_info] => [exif_information] => [display_categories_geotagging] => [categories_lng] => [categories_lat] => [categories_zoom] => [categories_map_width] => [categories_map_height] => [display_icon_geotagging] => [display_category_geotagging] => [category_map_width] => [category_map_height] => [pagination_thumbnail_creation] => [clean_thumbnails] => [enable_thumb_creation] => [crop_thumbnail] => [jpeg_quality] => [enable_picasa_loading] => [picasa_load_pagination] => [icon_format] => [large_image_width] => [large_image_height] => [medium_image_width] => [medium_image_height] => [small_image_width] => [small_image_height] => [front_modal_box_width] => [front_modal_box_height] => [admin_modal_box_width] => [admin_modal_box_height] => [folder_permissions] => [jfile_thumbs] => [page_title] => Methodology [show_page_title] => 1 [pageclass_sfx] => [menu_image] => -1 [secure] => 0 ) ) ) [_errors] => Array ( ) ) ) [_errors] => Array ( ) [_pagination] => PhocaGalleryPaginationCategory Object ( [limitstart] => 0 [limit] => 0 [total] => 0 [_viewall] => 1 [_errors] => Array ( ) [pages.start] => -9 [pages.stop] => ) ) ) [_basePath] => /usr/www/users/relevy/components/com_phocagallery [_defaultModel] => category [_layout] => default [_layoutExt] => php [_path] => Array ( [template] => Array ( [0] => /usr/www/users/relevy/templates/relevantive-flexi/html/com_phocagallery/category/ [1] => /usr/www/users/relevy/components/com_phocagallery/views/category/tmpl/ ) [helper] => Array ( [0] => /usr/www/users/relevy/components/com_phocagallery/helpers/ ) ) [_template] => /usr/www/users/relevy/templates/relevantive-flexi/html/com_phocagallery/category/default_categories.php [_output] => [_escape] => htmlspecialchars [_charset] => UTF-8 [_errors] => Array ( ) [baseurl] => [session] => JSession Object ( [_state] => active [_expire] => 9000 [_store] => JSessionStorageDatabase Object ( [_data] => [_errors] => Array ( ) ) [_security] => Array ( [0] => fix_browser ) [_force_ssl] => [_errors] => Array ( ) ) [tmpl] => Array ( [tab] => 0 [formaticon] => gif [pl] => index.php?option=com_user&view=login&return=aHR0cDovL3d3dy5yZWxldmFudGl2ZS5kZS9tZXRob2RvbG9neT9sYW5nPWVu [displaycatnametitle] => 1 [displayimageshadow] => none [imagewidth] => 108 [imageheight] => 60 [olbgcolor] => #666666 [olfgcolor] => #f6f6f6 [oltfcolor] => #000000 [olcfcolor] => #ffffff [overliboverlayopacity] => 0.7 [maxuploadchar] => 1000 [maxcommentchar] => 1000 [commentwidth] => 500 [displayrating] => 0 [displayratingimg] => 0 [displaycomment] => 0 [displaycommentimg] => 0 [displaysubcategory] => 1 [displaycategorygeotagging] => 0 [displaycategorystatistics] => 0 [lm] => [displaydescriptiondetail] => 0 [displaytitleindescription] => 0 [displayname] => 0 [displayicondetail] => 0 [displayicondownload] => 0 [displayiconfolder] => 0 [displayiconvm] => 0 [fontsizename] => 12 [fontsizeimgdesc] => 10 [imgdescboxheight] => 5 [displayimgdescbox] => 2 [charlengthimgdesc] => 300 [charlengthname] => 15 [displayicongeo] => 0 [displayicongeoimage] => 0 [displaycamerainfo] => 0 [displaypage] => [switchimage] => 1 [switchheight] => 343 [switchwidth] => 550 [switchfixedsize] => 0 [displaytitleupload] => 0 [displaydescupload] => 0 [enablejava] => 0 [javaresizewidth] => -1 [javaresizeheight] => -1 [javaboxwidth] => 480 [javaboxheight] => 480 [large_image_width] => 550 [large_image_height] => 305 [uploadmaxsize] => 3145728 [uploadmaxsizeread] => 3.00 MB [uploadmaxreswidth] => 3072 [uploadmaxresheight] => 2304 [phocagallerywidth] => [phocagallerycenter] => 0 [categoryboxspace] => 0 [detailwindow] => 7 [enablepiclens] => 0 [jakslideshowdelay] => 5 [jakorientation] => none [jakdescription] => 1 [jakdescriptionheight] => 10 [categoryimageordering] => 1 [externalcommentsystem] => 0 [categoryimageorderingcv] => 1 [displaycategoriescv] => 1 [displayimagecategoriescv] => 1 [categoriescolumnscv] => 2 [imagetypecv] => 4 [overlibimagerate] => 0 [fb_comment_app_id] => [fb_comment_width] => 550 [display_comment_nopup] => 0 [picasa_correct_width_m] => 108 [picasa_correct_height_m] => 60 [picasa_correct_width_s] => 222 [picasa_correct_height_s] => 125 [picasa_correct_width_l] => 550 [picasa_correct_height_l] => 305 [gallerymetakey] => [gallerymetadesc] => [altvalue] => 1 [divs] => [imagebgcv] => background: url('/components/com_phocagallery/assets/images/shadow3.gif') 50% 50% no-repeat;height:240px;width:143px; [imagewidthcv] => 163 [highslideonclick] => [startpiclens] => 0 [showpagetitle] => 1 [basicimage] => /components/com_phocagallery/assets/images/phoca_thumb_l_no_image.gif [waitimage] => /components/com_phocagallery/assets/images/icon-switch.gif [trash] => 0 [publishunpublish] => 0 [approvednotapproved] => 0 [displayupload] => 0 [displayiconextlink1box] => 0 [displayiconextlink2box] => 0 [displayiconvmbox] => 0 [displayicongeobox] => 0 [pagination] => PhocaGalleryPaginationCategory Object ( [limitstart] => 0 [limit] => 0 [total] => 0 [_viewall] => 1 [_errors] => Array ( ) [pages.start] => -9 [pages.stop] => ) [limitstarturl] => [jakdatajs] => Array ( ) [displayiconcommentimgbox] => 0 [notregistered] => 1 [name] => [displaytabs] => 0 [currenttab] => Array ( [rating] => -1 [comment] => -1 [statistics] => -1 [geotagging] => -1 [upload] => -1 ) [action] => http://www.relevantive.de/methodology?lang=en ) [params] => JParameter Object ( [_raw] => categories_columns=1 equal_percentage_width=1 display_image_categories=1 categories_box_width=33% image_categories_size=4 categories_image_ordering=9 categories_display_avatar=0 display_subcategories=1 display_empty_categories=0 hide_categories= show_categories= display_access_category=0 default_pagination_categories=0 pagination_categories=5;10;15;20;50 font_color=#b36b00 background_color=#fcfcfc background_color_hover=#f5f5f5 image_background_color=#f5f5f5 image_background_shadow=none border_color=#e8e8e8 border_color_hover=#b36b00 margin_box=0 padding_box=0 display_new=0 display_hot=0 display_name=0 display_icon_detail=0 display_icon_download=0 display_icon_folder=0 font_size_name=12 char_length_name=15 category_box_space=0 display_categories_sub=0 display_subcat_page=0 display_category_icon_image=0 category_image_ordering=1 display_back_button=1 display_categories_back_button=1 default_pagination_category=0 pagination_category=5;10;15;20;50 display_img_desc_box=0 font_size_img_desc=10 img_desc_box_height=5 char_length_img_desc=300 display_categories_cv=0 display_subcat_page_cv=0 display_category_icon_image_cv=0 category_image_ordering_cv=1 display_back_button_cv=1 display_categories_back_button_cv=1 categories_columns_cv=2 display_image_categories_cv=1 image_categories_size_cv=4 detail_window=7 detail_window_background_color=#ffffff modal_box_overlay_color=#000000 modal_box_overlay_opacity=0.3 modal_box_border_color=#6b6b6b modal_box_border_width=2 sb_slideshow_delay=5 sb_lang=en highslide_class=rounded-white highslide_opacity=0 highslide_outline_type=rounded-white highslide_fullimg=0 highslide_close_button=0 highslide_slideshow=1 jak_slideshow_delay=5 jak_orientation=none jak_description=1 jak_description_height=10 display_description_detail=0 display_title_description=0 font_size_desc=11 font_color_desc=#333333 description_detail_height=16 description_lightbox_font_size=12 description_lightbox_font_color=#ffffff description_lightbox_bg_color=#000000 slideshow_delay=3000 slideshow_pause=0 slideshow_random=0 detail_buttons=1 phocagallery_width= phocagallery_center=0 category_ordering=1 image_ordering=1 gallery_metadesc= gallery_metakey= alt_value=1 enable_user_cp=0 enable_upload_avatar=1 enable_avatar_approve=0 enable_usercat_approve=0 enable_usersubcat_approve=0 user_subcat_count=5 max_create_cat_char=1000 enable_userimage_approve=0 max_upload_char=1000 upload_maxsize=3145728 upload_maxres_width=3072 upload_maxres_height=2304 user_images_max_size=20971520 enable_java=0 enable_java_admin=1 java_resize_width=-1 java_resize_height=-1 java_box_width=480 java_box_height=480 display_rating=0 display_rating_img=0 display_comment=0 display_comment_img=0 comment_width=500 max_comment_char=1000 display_comment_nopup=0 external_comment_system=0 fb_comment_app_id= fb_comment_width=550 enable_piclens=0 start_piclens=0 piclens_image=1 switch_image=1 switch_width=550 switch_height=343 switch_fixed_size=0 enable_overlib=0 ol_bg_color=#666666 ol_fg_color=#f6f6f6 ol_tf_color=#000000 ol_cf_color=#ffffff overlib_overlay_opacity=0.7 overlib_image_rate= create_watermark=0 watermark_position_x=center watermark_position_y=middle display_icon_vm=0 display_category_statistics=0 display_main_cat_stat=1 display_lastadded_cat_stat=1 count_lastadded_cat_stat=3 display_mostviewed_cat_stat=1 count_mostviewed_cat_stat=3 display_camera_info=0 exif_information=FILE.FileName;FILE.FileDateTime;FILE.FileSize;FILE.MimeType;COMPUTED.Height;COMPUTED.Width;COMPUTED.IsColor;COMPUTED.ApertureFNumber;IFD0.Make;IFD0.Model;IFD0.Orientation;IFD0.XResolution;IFD0.YResolution;IFD0.ResolutionUnit;IFD0.Software;IFD0.DateTime;IFD0.Exif_IFD_Pointer;IFD0.GPS_IFD_Pointer;EXIF.ExposureTime;EXIF.FNumber;EXIF.ExposureProgram;EXIF.ISOSpeedRatings;EXIF.ExifVersion;EXIF.DateTimeOriginal;EXIF.DateTimeDigitized;EXIF.ShutterSpeedValue;EXIF.ApertureValue;EXIF.ExposureBiasValue;EXIF.MaxApertureValue;EXIF.MeteringMode;EXIF.LightSource;EXIF.Flash;EXIF.FocalLength;EXIF.SubSecTimeOriginal;EXIF.SubSecTimeDigitized;EXIF.ColorSpace;EXIF.ExifImageWidth;EXIF.ExifImageLength;EXIF.SensingMethod;EXIF.CustomRendered;EXIF.ExposureMode;EXIF.WhiteBalance;EXIF.DigitalZoomRatio;EXIF.FocalLengthIn35mmFilm;EXIF.SceneCaptureType;EXIF.GainControl;EXIF.Contrast;EXIF.Saturation;EXIF.Sharpness;EXIF.SubjectDistanceRange;GPS.GPSLatitudeRef;GPS.GPSLatitude;GPS.GPSLongitudeRef;GPS.GPSLongitude;GPS.GPSAltitudeRef;GPS.GPSAltitude;GPS.GPSTimeStamp;GPS.GPSStatus;GPS.GPSMapDatum;GPS.GPSDateStamp display_categories_geotagging=0 categories_lng= categories_lat= categories_zoom=2 categories_map_width= categories_map_height=500 display_icon_geotagging=0 display_category_geotagging=0 category_map_width= category_map_height=400 pagination_thumbnail_creation=0 clean_thumbnails=0 enable_thumb_creation=1 crop_thumbnail=5 jpeg_quality=85 enable_picasa_loading=1 picasa_load_pagination=20 icon_format=gif large_image_width=550 large_image_height=305 medium_image_width=108 medium_image_height=60 small_image_width=222 small_image_height=125 front_modal_box_width=550 front_modal_box_height=305 admin_modal_box_width=680 admin_modal_box_height=520 folder_permissions=0755 jfile_thumbs=1 [_xml] => [_elements] => Array ( ) [_elementPath] => Array ( [0] => /usr/www/users/relevy/libraries/joomla/html/parameter/element ) [_defaultNameSpace] => _default [_registry] => Array ( [_default] => Array ( [data] => stdClass Object ( [categories_columns] => 1 [equal_percentage_width] => 1 [display_image_categories] => 1 [categories_box_width] => 33% [image_categories_size] => 4 [categories_image_ordering] => 9 [categories_display_avatar] => 0 [display_subcategories] => 0 [display_empty_categories] => 0 [hide_categories] => [show_categories] => [display_access_category] => 0 [default_pagination_categories] => 0 [pagination_categories] => 5;10;15;20;50 [font_color] => #b36b00 [background_color] => #fcfcfc [background_color_hover] => #f5f5f5 [image_background_color] => #f5f5f5 [image_background_shadow] => none [border_color] => #e8e8e8 [border_color_hover] => #b36b00 [margin_box] => 0 [padding_box] => 0 [display_new] => 0 [display_hot] => 0 [display_name] => 0 [display_icon_detail] => 0 [display_icon_download] => 0 [display_icon_folder] => 0 [font_size_name] => 12 [char_length_name] => 15 [category_box_space] => 0 [display_categories_sub] => 0 [display_subcat_page] => 2 [display_category_icon_image] => 0 [category_image_ordering] => 1 [display_back_button] => 1 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[display_phoca_info] => 0 ) ) ) [_errors] => Array ( ) ) [map] => Array ( [longitude] => [latitude] => ) [items] => Array ( ) [itemscv] => Array ( [0] => stdClass Object ( [id] => 5 [parent_id] => 2 [owner_id] => 0 [title] => User Insight Gathering [name] => [alias] => user-insight-gathering [image] => [section] => [image_position] => left [description] => We are all guilty of saying one thing while our behaviours and habits show a completely different picture.  While market research deals in peoples’ perceptions of reality, user insight deals in reality itself.

User insights gathering is the study of how people actually interact with the things in their environment.  We seek to understand user needs, wants, habits; we find ways in which clients can enrich or ease users’ lives.
[date] => 2011-02-07 14:29:32 [published] => 1 [approved] => 1 [checked_out] => 0 [checked_out_time] => 0000-00-00 00:00:00 [editor] => [ordering] => 1 [access] => 0 [count] => 0 [hits] => 917 [accessuserid] => 0 [uploaduserid] => -2 [deleteuserid] => -2 [userfolder] => [latitude] => [longitude] => [zoom] => 0 [geotitle] => [extid] => [exta] => [extu] => [extauth] => [params] => [metakey] => [metadesc] => [filename] => method-user-insight/user-insight-gathering_2.jpg [extm] => [exts] => [extw] => [exth] => [slug] => 5:user-insight-gathering [item_type] => subfoldercv [link] => /en/methodology/category/5-user-insight-gathering [type] => 4 [numlinks] => 1 [linkthumbnailpath] => images/phocagallery/method-user-insight/thumbs/phoca_thumb_m_user-insight-gathering_2.jpg [altvalue] => ) [1] => stdClass Object ( [id] => 6 [parent_id] => 2 [owner_id] => 0 [title] => User Requirement Mapping [name] => [alias] => user-requirement-mapping [image] => [section] => [image_position] => left [description] => User requirements are like gold dust.  If you listen carefully they tell you everything you need to know to make a profitable product.  In field and lab interviews, we ask users to tell us how we should shape a product so they want it, need it and choose it.

We stimulate thought and discussion by showing users mock-ups or descriptions of the product idea.  With expert moderation form relevantive, user groups deliver huge amounts of detail.  These requirements form the basis of your ‘ideal product’ vision. 
[date] => 2011-02-07 14:55:35 [published] => 1 [approved] => 1 [checked_out] => 0 [checked_out_time] => 0000-00-00 00:00:00 [editor] => [ordering] => 2 [access] => 0 [count] => 0 [hits] => 501 [accessuserid] => 0 [uploaduserid] => -2 [deleteuserid] => -2 [userfolder] => [latitude] => [longitude] => [zoom] => 0 [geotitle] => [extid] => [exta] => [extu] => [extauth] => [params] => [metakey] => [metadesc] => [filename] => method-user-requirement-mapping/phoca_thumb_l_user-require-mapping_2.jpg [extm] => [exts] => [extw] => [exth] => [slug] => 6:user-requirement-mapping [item_type] => subfoldercv [link] => /en/methodology/category/6-user-requirement-mapping [type] => 4 [numlinks] => 1 [linkthumbnailpath] => images/phocagallery/method-user-requirement-mapping/thumbs/phoca_thumb_m_phoca_thumb_l_user-require-mapping_2.jpg [altvalue] => ) [2] => stdClass Object ( [id] => 7 [parent_id] => 2 [owner_id] => 0 [title] => Prototyping [name] => [alias] => prototyping [image] => [section] => [image_position] => left [description] => With prototyping we can build in user feedback while it’s still early enough – and while making changes is easy and relatively cheap.  You get facts and physical evidence of how well your product matches user requirements; you see what works well, you see what needs to be fixed – and how. [date] => 2011-02-07 15:28:12 [published] => 1 [approved] => 1 [checked_out] => 0 [checked_out_time] => 0000-00-00 00:00:00 [editor] => [ordering] => 3 [access] => 0 [count] => 0 [hits] => 344 [accessuserid] => 0 [uploaduserid] => -2 [deleteuserid] => -2 [userfolder] => [latitude] => [longitude] => [zoom] => 0 [geotitle] => [extid] => [exta] => [extu] => [extauth] => [params] => [metakey] => [metadesc] => [filename] => method-prototyping/phoca_thumb_l_prototyping_2.jpg [extm] => [exts] => [extw] => [exth] => [slug] => 7:prototyping [item_type] => subfoldercv [link] => /en/methodology/category/7-prototyping [type] => 4 [numlinks] => 1 [linkthumbnailpath] => images/phocagallery/method-prototyping/thumbs/phoca_thumb_m_phoca_thumb_l_prototyping_2.jpg [altvalue] => ) [3] => stdClass Object ( [id] => 9 [parent_id] => 2 [owner_id] => 0 [title] => Information architecture [name] => [alias] => information-architecture [image] => [section] => [image_position] => left [description] => We design websites for optimum findability.  Look at the sites you find easy to use and you’ll see information is located exactly where we expect to find it.  Our techniques include:

Card sorting: test users arrange our test cards according to the information on them.  Through cluster analysis and interviews, we learn how your website content should be organized and prioritized.

Label checker: test users carry out information treasure hunt tasks on a prototype website.  We track how they navigate around and measure the time and effort involved.

Site mapping: once we’re sure how your website should be structured we develop a site map for final stage roll-out.  It helps you visualize how visitors will use your site and how they search. [date] => 2011-02-08 10:43:29 [published] => 1 [approved] => 1 [checked_out] => 0 [checked_out_time] => 0000-00-00 00:00:00 [editor] => [ordering] => 4 [access] => 0 [count] => 0 [hits] => 310 [accessuserid] => 0 [uploaduserid] => -2 [deleteuserid] => -2 [userfolder] => method-information-architecture [latitude] => [longitude] => [zoom] => 0 [geotitle] => [extid] => [exta] => [extu] => [extauth] => [params] => [metakey] => [metadesc] => [filename] => method-information-architecture/phoca_thumb_l_information-architecture_2.jpg [extm] => [exts] => [extw] => [exth] => [slug] => 9:information-architecture [item_type] => subfoldercv [link] => /en/methodology/category/9-information-architecture [type] => 4 [numlinks] => 1 [linkthumbnailpath] => images/phocagallery/method-information-architecture/thumbs/phoca_thumb_m_phoca_thumb_l_information-architecture_2.jpg [altvalue] => ) [4] => stdClass Object ( [id] => 11 [parent_id] => 2 [owner_id] => 0 [title] => Iterative Usability testing [name] => [alias] => iterative-usability-testing- [image] => [section] => [image_position] => left [description] => Explorative testing: test users explore a product mock-up while we observe pain points and usage benefits, video-documenting the results for clients.

Features testing: users carry out specific tasks with a prototype and test it against other options or against similar features in competitors’ products.

Comparison testing: this test tells us why a product is scoring lower than its competitors.
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Phase 1
Defining the product and developing the Product Vision

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Phase 1
Defining the product and developing the Product Vision

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=> 1 [display_cat_name_breadcrumbs] => 0 [page_title] => Methodology [show_page_title] => 1 [menu_image] => -1 [secure] => 0 [page_description] => Optimieren Sie Ihre Web- und Softwareangebote nach den Kriterien der Usability und User Experience - Die Berliner relevantive AG unterstützt Sie dabei. [display_phoca_info] => 0 ) ) ) [_errors] => Array ( ) ) [map] => Array ( [longitude] => [latitude] => ) [items] => Array ( ) [itemscv] => Array ( [0] => stdClass Object ( [id] => 5 [parent_id] => 2 [owner_id] => 0 [title] => User Insight Gathering [name] => [alias] => user-insight-gathering [image] => [section] => [image_position] => left [description] => We are all guilty of saying one thing while our behaviours and habits show a completely different picture.  While market research deals in peoples’ perceptions of reality, user insight deals in reality itself.

User insights gathering is the study of how people actually interact with the things in their environment.  We seek to understand user needs, wants, habits; we find ways in which clients can enrich or ease users’ lives.
[date] => 2011-02-07 14:29:32 [published] => 1 [approved] => 1 [checked_out] => 0 [checked_out_time] => 0000-00-00 00:00:00 [editor] => [ordering] => 1 [access] => 0 [count] => 0 [hits] => 917 [accessuserid] => 0 [uploaduserid] => -2 [deleteuserid] => -2 [userfolder] => [latitude] => [longitude] => [zoom] => 0 [geotitle] => [extid] => [exta] => [extu] => [extauth] => [params] => [metakey] => [metadesc] => [filename] => method-user-insight/user-insight-gathering_2.jpg [extm] => [exts] => [extw] => [exth] => [slug] => 5:user-insight-gathering [item_type] => subfoldercv [link] => /en/methodology/category/5-user-insight-gathering [type] => 4 [numlinks] => 1 [linkthumbnailpath] => images/phocagallery/method-user-insight/thumbs/phoca_thumb_m_user-insight-gathering_2.jpg [altvalue] => ) [1] => stdClass Object ( [id] => 6 [parent_id] => 2 [owner_id] => 0 [title] => User Requirement Mapping [name] => [alias] => user-requirement-mapping [image] => [section] => [image_position] => left [description] => User requirements are like gold dust.  If you listen carefully they tell you everything you need to know to make a profitable product.  In field and lab interviews, we ask users to tell us how we should shape a product so they want it, need it and choose it.

We stimulate thought and discussion by showing users mock-ups or descriptions of the product idea.  With expert moderation form relevantive, user groups deliver huge amounts of detail.  These requirements form the basis of your ‘ideal product’ vision. 
[date] => 2011-02-07 14:55:35 [published] => 1 [approved] => 1 [checked_out] => 0 [checked_out_time] => 0000-00-00 00:00:00 [editor] => [ordering] => 2 [access] => 0 [count] => 0 [hits] => 501 [accessuserid] => 0 [uploaduserid] => -2 [deleteuserid] => -2 [userfolder] => [latitude] => [longitude] => [zoom] => 0 [geotitle] => [extid] => [exta] => [extu] => [extauth] => [params] => [metakey] => [metadesc] => [filename] => method-user-requirement-mapping/phoca_thumb_l_user-require-mapping_2.jpg [extm] => [exts] => [extw] => [exth] => [slug] => 6:user-requirement-mapping [item_type] => subfoldercv [link] => /en/methodology/category/6-user-requirement-mapping [type] => 4 [numlinks] => 1 [linkthumbnailpath] => images/phocagallery/method-user-requirement-mapping/thumbs/phoca_thumb_m_phoca_thumb_l_user-require-mapping_2.jpg [altvalue] => ) [2] => stdClass Object ( [id] => 7 [parent_id] => 2 [owner_id] => 0 [title] => Prototyping [name] => [alias] => prototyping [image] => [section] => [image_position] => left [description] => With prototyping we can build in user feedback while it’s still early enough – and while making changes is easy and relatively cheap.  You get facts and physical evidence of how well your product matches user requirements; you see what works well, you see what needs to be fixed – and how. [date] => 2011-02-07 15:28:12 [published] => 1 [approved] => 1 [checked_out] => 0 [checked_out_time] => 0000-00-00 00:00:00 [editor] => [ordering] => 3 [access] => 0 [count] => 0 [hits] => 344 [accessuserid] => 0 [uploaduserid] => -2 [deleteuserid] => -2 [userfolder] => [latitude] => [longitude] => [zoom] => 0 [geotitle] => [extid] => [exta] => [extu] => [extauth] => [params] => [metakey] => [metadesc] => [filename] => method-prototyping/phoca_thumb_l_prototyping_2.jpg [extm] => [exts] => [extw] => [exth] => [slug] => 7:prototyping [item_type] => subfoldercv [link] => /en/methodology/category/7-prototyping [type] => 4 [numlinks] => 1 [linkthumbnailpath] => images/phocagallery/method-prototyping/thumbs/phoca_thumb_m_phoca_thumb_l_prototyping_2.jpg [altvalue] => ) [3] => stdClass Object ( [id] => 9 [parent_id] => 2 [owner_id] => 0 [title] => Information architecture [name] => [alias] => information-architecture [image] => [section] => [image_position] => left [description] => We design websites for optimum findability.  Look at the sites you find easy to use and you’ll see information is located exactly where we expect to find it.  Our techniques include:

Card sorting: test users arrange our test cards according to the information on them.  Through cluster analysis and interviews, we learn how your website content should be organized and prioritized.

Label checker: test users carry out information treasure hunt tasks on a prototype website.  We track how they navigate around and measure the time and effort involved.

Site mapping: once we’re sure how your website should be structured we develop a site map for final stage roll-out.  It helps you visualize how visitors will use your site and how they search. [date] => 2011-02-08 10:43:29 [published] => 1 [approved] => 1 [checked_out] => 0 [checked_out_time] => 0000-00-00 00:00:00 [editor] => [ordering] => 4 [access] => 0 [count] => 0 [hits] => 310 [accessuserid] => 0 [uploaduserid] => -2 [deleteuserid] => -2 [userfolder] => method-information-architecture [latitude] => [longitude] => [zoom] => 0 [geotitle] => [extid] => [exta] => [extu] => [extauth] => [params] => [metakey] => [metadesc] => [filename] => method-information-architecture/phoca_thumb_l_information-architecture_2.jpg [extm] => [exts] => [extw] => [exth] => [slug] => 9:information-architecture [item_type] => subfoldercv [link] => /en/methodology/category/9-information-architecture [type] => 4 [numlinks] => 1 [linkthumbnailpath] => images/phocagallery/method-information-architecture/thumbs/phoca_thumb_m_phoca_thumb_l_information-architecture_2.jpg [altvalue] => ) [4] => stdClass Object ( [id] => 11 [parent_id] => 2 [owner_id] => 0 [title] => Iterative Usability testing [name] => [alias] => iterative-usability-testing- [image] => [section] => [image_position] => left [description] => Explorative testing: test users explore a product mock-up while we observe pain points and usage benefits, video-documenting the results for clients.

Features testing: users carry out specific tasks with a prototype and test it against other options or against similar features in competitors’ products.

Comparison testing: this test tells us why a product is scoring lower than its competitors.
[date] => 2011-02-08 10:43:29 [published] => 1 [approved] => 1 [checked_out] => 0 [checked_out_time] => 0000-00-00 00:00:00 [editor] => [ordering] => 5 [access] => 0 [count] => 0 [hits] => 312 [accessuserid] => 0 [uploaduserid] => -2 [deleteuserid] => -2 [userfolder] => method-usability-testing [latitude] => [longitude] => [zoom] => 0 [geotitle] => [extid] => [exta] => [extu] => [extauth] => [params] => [metakey] => [metadesc] => [filename] => method-usability-testing/phoca_thumb_l_usability-testing_2.jpg [extm] => [exts] => [extw] => [exth] => [slug] => 11:iterative-usability-testing- [item_type] => subfoldercv [link] => /en/methodology/category/11-iterative-usability-testing- [type] => 4 [numlinks] => 1 [linkthumbnailpath] => images/phocagallery/method-usability-testing/thumbs/phoca_thumb_m_phoca_thumb_l_usability-testing_2.jpg [altvalue] => ) [5] => stdClass Object ( [id] => 10 [parent_id] => 2 [owner_id] => 0 [title] => Mobile testing [name] => [alias] => mobile-testing [image] => [section] => [image_position] => left [description] => Traditional lab tests won’t give you the kind of usage and content feedback you need for mobile applications. Our mobile testing catches users in the right conditions: outside, on the move, small screen, small keyboard, varying levels of technical ability. [date] => 2011-02-08 10:43:29 [published] => 1 [approved] => 1 [checked_out] => 0 [checked_out_time] => 0000-00-00 00:00:00 [editor] => [ordering] => 6 [access] => 0 [count] => 0 [hits] => 281 [accessuserid] => 0 [uploaduserid] => -2 [deleteuserid] => -2 [userfolder] => method-mobile-testing [latitude] => [longitude] => [zoom] => 0 [geotitle] => [extid] => [exta] => [extu] => [extauth] => [params] => [metakey] => [metadesc] => [filename] => method-mobile-testing/phoca_thumb_l_user-mobile-testing_2.jpg [extm] => [exts] => [extw] => [exth] => [slug] => 10:mobile-testing [item_type] => subfoldercv [link] => /en/methodology/category/10-mobile-testing [type] => 4 [numlinks] => 1 [linkthumbnailpath] => images/phocagallery/method-mobile-testing/thumbs/phoca_thumb_m_phoca_thumb_l_user-mobile-testing_2.jpg [altvalue] => ) [6] => stdClass Object ( [id] => 8 [parent_id] => 2 [owner_id] => 0 [title] => Benchmarking [name] => [alias] => benchmarking [image] => [section] => [image_position] => left [description] => Consumers perform a whole series of complex choices in a split second.  Relevantive’s qualitative user testing dissects those choices to determine exactly what factors are at play.  We show you the product refinements that will either neutralize the competition or carry a significant advantage over it. [date] => 2011-02-08 10:43:29 [published] => 1 [approved] => 1 [checked_out] => 0 [checked_out_time] => 0000-00-00 00:00:00 [editor] => [ordering] => 7 [access] => 0 [count] => 0 [hits] => 300 [accessuserid] => 0 [uploaduserid] => -2 [deleteuserid] => -2 [userfolder] => method-benchmarking [latitude] => [longitude] => [zoom] => 0 [geotitle] => [extid] => [exta] => [extu] => [extauth] => [params] => [metakey] => [metadesc] => [filename] => method-benchmarking/phoca_thumb_l_benchmarking_2.jpg [extm] => [exts] => [extw] => [exth] => [slug] => 8:benchmarking [item_type] => subfoldercv [link] => /en/methodology/category/8-benchmarking [type] => 4 [numlinks] => 1 [linkthumbnailpath] => images/phocagallery/method-benchmarking/thumbs/phoca_thumb_m_phoca_thumb_l_benchmarking_2.jpg [altvalue] => ) ) [category] => stdClass Object ( [id] => 2 [parent_id] => 0 [owner_id] => 0 [title] => Methodology [name] => [alias] => methodology [image] => [section] => [image_position] => left [description] => The tools and techniques below, combined with our ability to choose the right ones at the right time, make us the ideal product development guide – from idea to launch.

Phase 1
Defining the product and developing the Product Vision

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Phase 1
Defining the product and developing the Product Vision

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[display_phoca_info] => 0 ) ) ) [_errors] => Array ( ) ) [map] => Array ( [longitude] => [latitude] => ) [items] => Array ( ) [itemscv] => Array ( [0] => stdClass Object ( [id] => 5 [parent_id] => 2 [owner_id] => 0 [title] => User Insight Gathering [name] => [alias] => user-insight-gathering [image] => [section] => [image_position] => left [description] => We are all guilty of saying one thing while our behaviours and habits show a completely different picture.  While market research deals in peoples’ perceptions of reality, user insight deals in reality itself.

User insights gathering is the study of how people actually interact with the things in their environment.  We seek to understand user needs, wants, habits; we find ways in which clients can enrich or ease users’ lives.
[date] => 2011-02-07 14:29:32 [published] => 1 [approved] => 1 [checked_out] => 0 [checked_out_time] => 0000-00-00 00:00:00 [editor] => [ordering] => 1 [access] => 0 [count] => 0 [hits] => 917 [accessuserid] => 0 [uploaduserid] => -2 [deleteuserid] => -2 [userfolder] => [latitude] => [longitude] => [zoom] => 0 [geotitle] => [extid] => [exta] => [extu] => [extauth] => [params] => [metakey] => [metadesc] => [filename] => method-user-insight/user-insight-gathering_2.jpg [extm] => [exts] => [extw] => [exth] => [slug] => 5:user-insight-gathering [item_type] => subfoldercv [link] => /en/methodology/category/5-user-insight-gathering [type] => 4 [numlinks] => 1 [linkthumbnailpath] => images/phocagallery/method-user-insight/thumbs/phoca_thumb_m_user-insight-gathering_2.jpg [altvalue] => ) [1] => stdClass Object ( [id] => 6 [parent_id] => 2 [owner_id] => 0 [title] => User Requirement Mapping [name] => [alias] => user-requirement-mapping [image] => [section] => [image_position] => left [description] => User requirements are like gold dust.  If you listen carefully they tell you everything you need to know to make a profitable product.  In field and lab interviews, we ask users to tell us how we should shape a product so they want it, need it and choose it.

We stimulate thought and discussion by showing users mock-ups or descriptions of the product idea.  With expert moderation form relevantive, user groups deliver huge amounts of detail.  These requirements form the basis of your ‘ideal product’ vision. 
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Card sorting: test users arrange our test cards according to the information on them.  Through cluster analysis and interviews, we learn how your website content should be organized and prioritized.

Label checker: test users carry out information treasure hunt tasks on a prototype website.  We track how they navigate around and measure the time and effort involved.

Site mapping: once we’re sure how your website should be structured we develop a site map for final stage roll-out.  It helps you visualize how visitors will use your site and how they search. [date] => 2011-02-08 10:43:29 [published] => 1 [approved] => 1 [checked_out] => 0 [checked_out_time] => 0000-00-00 00:00:00 [editor] => [ordering] => 4 [access] => 0 [count] => 0 [hits] => 310 [accessuserid] => 0 [uploaduserid] => -2 [deleteuserid] => -2 [userfolder] => method-information-architecture [latitude] => [longitude] => [zoom] => 0 [geotitle] => [extid] => [exta] => [extu] => [extauth] => [params] => [metakey] => [metadesc] => [filename] => method-information-architecture/phoca_thumb_l_information-architecture_2.jpg [extm] => [exts] => [extw] => [exth] => [slug] => 9:information-architecture [item_type] => subfoldercv [link] => /en/methodology/category/9-information-architecture [type] => 4 [numlinks] => 1 [linkthumbnailpath] => images/phocagallery/method-information-architecture/thumbs/phoca_thumb_m_phoca_thumb_l_information-architecture_2.jpg [altvalue] => ) [4] => stdClass Object ( [id] => 11 [parent_id] => 2 [owner_id] => 0 [title] => Iterative Usability testing [name] => [alias] => iterative-usability-testing- [image] => [section] => [image_position] => left [description] => Explorative testing: test users explore a product mock-up while we observe pain points and usage benefits, video-documenting the results for clients.

Features testing: users carry out specific tasks with a prototype and test it against other options or against similar features in competitors’ products.

Comparison testing: this test tells us why a product is scoring lower than its competitors.
[date] => 2011-02-08 10:43:29 [published] => 1 [approved] => 1 [checked_out] => 0 [checked_out_time] => 0000-00-00 00:00:00 [editor] => [ordering] => 5 [access] => 0 [count] => 0 [hits] => 312 [accessuserid] => 0 [uploaduserid] => -2 [deleteuserid] => -2 [userfolder] => method-usability-testing [latitude] => [longitude] => [zoom] => 0 [geotitle] => [extid] => [exta] => [extu] => [extauth] => [params] => [metakey] => [metadesc] => [filename] => method-usability-testing/phoca_thumb_l_usability-testing_2.jpg [extm] => [exts] => [extw] => [exth] => [slug] => 11:iterative-usability-testing- [item_type] => subfoldercv [link] => /en/methodology/category/11-iterative-usability-testing- [type] => 4 [numlinks] => 1 [linkthumbnailpath] => images/phocagallery/method-usability-testing/thumbs/phoca_thumb_m_phoca_thumb_l_usability-testing_2.jpg [altvalue] => ) [5] => stdClass Object ( [id] => 10 [parent_id] => 2 [owner_id] => 0 [title] => Mobile testing [name] => [alias] => mobile-testing [image] => [section] => [image_position] => left [description] => Traditional lab tests won’t give you the kind of usage and content feedback you need for mobile applications. Our mobile testing catches users in the right conditions: outside, on the move, small screen, small keyboard, varying levels of technical ability. [date] => 2011-02-08 10:43:29 [published] => 1 [approved] => 1 [checked_out] => 0 [checked_out_time] => 0000-00-00 00:00:00 [editor] => [ordering] => 6 [access] => 0 [count] => 0 [hits] => 281 [accessuserid] => 0 [uploaduserid] => -2 [deleteuserid] => -2 [userfolder] => method-mobile-testing [latitude] => [longitude] => [zoom] => 0 [geotitle] => [extid] => [exta] => [extu] => [extauth] => [params] => [metakey] => [metadesc] => [filename] => method-mobile-testing/phoca_thumb_l_user-mobile-testing_2.jpg [extm] => [exts] => [extw] => [exth] => [slug] => 10:mobile-testing [item_type] => subfoldercv [link] => /en/methodology/category/10-mobile-testing [type] => 4 [numlinks] => 1 [linkthumbnailpath] => images/phocagallery/method-mobile-testing/thumbs/phoca_thumb_m_phoca_thumb_l_user-mobile-testing_2.jpg [altvalue] => ) [6] => stdClass Object ( [id] => 8 [parent_id] => 2 [owner_id] => 0 [title] => Benchmarking [name] => [alias] => benchmarking [image] => [section] => [image_position] => left [description] => Consumers perform a whole series of complex choices in a split second.  Relevantive’s qualitative user testing dissects those choices to determine exactly what factors are at play.  We show you the product refinements that will either neutralize the competition or carry a significant advantage over it. [date] => 2011-02-08 10:43:29 [published] => 1 [approved] => 1 [checked_out] => 0 [checked_out_time] => 0000-00-00 00:00:00 [editor] => [ordering] => 7 [access] => 0 [count] => 0 [hits] => 300 [accessuserid] => 0 [uploaduserid] => -2 [deleteuserid] => -2 [userfolder] => method-benchmarking [latitude] => [longitude] => [zoom] => 0 [geotitle] => [extid] => [exta] => [extu] => [extauth] => [params] => [metakey] => [metadesc] => [filename] => method-benchmarking/phoca_thumb_l_benchmarking_2.jpg [extm] => [exts] => [extw] => [exth] => [slug] => 8:benchmarking [item_type] => subfoldercv [link] => /en/methodology/category/8-benchmarking [type] => 4 [numlinks] => 1 [linkthumbnailpath] => images/phocagallery/method-benchmarking/thumbs/phoca_thumb_m_phoca_thumb_l_benchmarking_2.jpg [altvalue] => ) ) [category] => stdClass Object ( [id] => 2 [parent_id] => 0 [owner_id] => 0 [title] => Methodology [name] => [alias] => methodology [image] => [section] => [image_position] => left [description] => The tools and techniques below, combined with our ability to choose the right ones at the right time, make us the ideal product development guide – from idea to launch.

Phase 1
Defining the product and developing the Product Vision

[date] => 2011-02-07 14:26:18 [published] => 1 [approved] => 1 [checked_out] => 0 [checked_out_time] => 0000-00-00 00:00:00 [editor] => [ordering] => 2 [access] => 0 [count] => 0 [hits] => 9966 [accessuserid] => 0 [uploaduserid] => -2 [deleteuserid] => -2 [userfolder] => [latitude] => [longitude] => [zoom] => 0 [geotitle] => [extid] => [exta] => [extu] => [extauth] => [params] => [metakey] => [metadesc] => [slug] => 2:methodology ) [button] => JObject Object ( [_errors] => Array ( ) [name] => image [methodname] => no-popup ) [button2] => JObject Object ( [_errors] => Array ( ) [name] => icon [methodname] => no-popup ) [buttonother] => JObject Object ( [_errors] => Array ( ) [name] => other [modal] => 1 [methodname] => no-popup [options] => [optionsrating] => ) )

PhocaGalleryViewCategory Object ( [_name] => category [_models] => Array ( [category] => PhocagalleryModelCategory Object ( [_id] => 2 [_data] => Array ( ) [_category] => stdClass Object ( [id] => 2 [parent_id] => 0 [owner_id] => 0 [title] => Methodology [name] => [alias] => methodology [image] => [section] => [image_position] => left [description] => The tools and techniques below, combined with our ability to choose the right ones at the right time, make us the ideal product development guide – from idea to launch.

Phase 1
Defining the product and developing the Product Vision

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User insights gathering is the study of how people actually interact with the things in their environment.  We seek to understand user needs, wants, habits; we find ways in which clients can enrich or ease users’ lives.
[date] => 2011-02-07 14:29:32 [published] => 1 [approved] => 1 [checked_out] => 0 [checked_out_time] => 0000-00-00 00:00:00 [editor] => [ordering] => 1 [access] => 0 [count] => 0 [hits] => 917 [accessuserid] => 0 [uploaduserid] => -2 [deleteuserid] => -2 [userfolder] => [latitude] => [longitude] => [zoom] => 0 [geotitle] => [extid] => [exta] => [extu] => [extauth] => [params] => [metakey] => [metadesc] => [filename] => method-user-insight/user-insight-gathering_2.jpg [extm] => [exts] => [extw] => [exth] => [slug] => 5:user-insight-gathering [item_type] => subfoldercv [link] => /en/methodology/category/5-user-insight-gathering [type] => 4 [numlinks] => 1 [linkthumbnailpath] => images/phocagallery/method-user-insight/thumbs/phoca_thumb_m_user-insight-gathering_2.jpg [altvalue] => ) [1] => stdClass Object ( [id] => 6 [parent_id] => 2 [owner_id] => 0 [title] => User Requirement Mapping [name] => [alias] => user-requirement-mapping [image] => [section] => [image_position] => left [description] => User requirements are like gold dust.  If you listen carefully they tell you everything you need to know to make a profitable product.  In field and lab interviews, we ask users to tell us how we should shape a product so they want it, need it and choose it.

We stimulate thought and discussion by showing users mock-ups or descriptions of the product idea.  With expert moderation form relevantive, user groups deliver huge amounts of detail.  These requirements form the basis of your ‘ideal product’ vision. 
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Card sorting: test users arrange our test cards according to the information on them.  Through cluster analysis and interviews, we learn how your website content should be organized and prioritized.

Label checker: test users carry out information treasure hunt tasks on a prototype website.  We track how they navigate around and measure the time and effort involved.

Site mapping: once we’re sure how your website should be structured we develop a site map for final stage roll-out.  It helps you visualize how visitors will use your site and how they search. [date] => 2011-02-08 10:43:29 [published] => 1 [approved] => 1 [checked_out] => 0 [checked_out_time] => 0000-00-00 00:00:00 [editor] => [ordering] => 4 [access] => 0 [count] => 0 [hits] => 310 [accessuserid] => 0 [uploaduserid] => -2 [deleteuserid] => -2 [userfolder] => method-information-architecture [latitude] => [longitude] => [zoom] => 0 [geotitle] => [extid] => [exta] => [extu] => [extauth] => [params] => [metakey] => [metadesc] => [filename] => method-information-architecture/phoca_thumb_l_information-architecture_2.jpg [extm] => [exts] => [extw] => [exth] => [slug] => 9:information-architecture [item_type] => subfoldercv [link] => /en/methodology/category/9-information-architecture [type] => 4 [numlinks] => 1 [linkthumbnailpath] => images/phocagallery/method-information-architecture/thumbs/phoca_thumb_m_phoca_thumb_l_information-architecture_2.jpg [altvalue] => ) [4] => stdClass Object ( [id] => 11 [parent_id] => 2 [owner_id] => 0 [title] => Iterative Usability testing [name] => [alias] => iterative-usability-testing- [image] => [section] => [image_position] => left [description] => Explorative testing: test users explore a product mock-up while we observe pain points and usage benefits, video-documenting the results for clients.

Features testing: users carry out specific tasks with a prototype and test it against other options or against similar features in competitors’ products.

Comparison testing: this test tells us why a product is scoring lower than its competitors.
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Phase 1
Defining the product and developing the Product Vision

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Phase 1
Defining the product and developing the Product Vision

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alt_value= enable_user_cp= enable_upload_avatar= enable_avatar_approve= enable_usercat_approve= enable_usersubcat_approve= user_subcat_count= max_create_cat_char= enable_userimage_approve= max_upload_char= upload_maxsize= upload_maxres_width= upload_maxres_height= user_images_max_size= enable_java= enable_java_admin= java_resize_width= java_resize_height= java_box_width= java_box_height= display_rating= display_rating_img= display_comment= display_comment_img= comment_width= max_comment_char= display_comment_nopup= external_comment_system= fb_comment_app_id= fb_comment_width= enable_piclens= start_piclens= piclens_image= switch_image= switch_width= switch_height= switch_fixed_size= enable_overlib= ol_bg_color= ol_fg_color= ol_tf_color= ol_cf_color= overlib_overlay_opacity= overlib_image_rate= create_watermark= watermark_position_x= watermark_position_y= display_icon_vm= display_category_statistics= display_main_cat_stat= display_lastadded_cat_stat= count_lastadded_cat_stat= display_mostviewed_cat_stat= count_mostviewed_cat_stat= display_camera_info= exif_information= display_categories_geotagging= categories_lng= categories_lat= categories_zoom= categories_map_width= categories_map_height= display_icon_geotagging= display_category_geotagging= category_map_width= category_map_height= pagination_thumbnail_creation= clean_thumbnails= enable_thumb_creation= crop_thumbnail= jpeg_quality= enable_picasa_loading= picasa_load_pagination= icon_format= large_image_width= large_image_height= medium_image_width= medium_image_height= small_image_width= small_image_height= front_modal_box_width= front_modal_box_height= admin_modal_box_width= admin_modal_box_height= folder_permissions= jfile_thumbs= page_title=Methodology show_page_title=1 pageclass_sfx= menu_image=-1 secure=0 [_xml] => [_elements] => Array ( ) [_elementPath] => Array ( [0] => /usr/www/users/relevy/libraries/joomla/html/parameter/element ) [_defaultNameSpace] => _default [_registry] => Array ( [_default] => Array ( [data] => stdClass Object ( [show_pagination_categories] => 0 [show_pagination_category] => 0 [show_pagination_limit_categories] => 0 [show_pagination_limit_category] => 1 [display_cat_name_title] => 1 [display_cat_name_breadcrumbs] => 0 [categories_columns] => [equal_percentage_width] => [display_image_categories] => [categories_box_width] => [image_categories_size] => [categories_image_ordering] => [categories_display_avatar] => [display_subcategories] => 0 [display_empty_categories] => [hide_categories] => [show_categories] => [display_access_category] => [default_pagination_categories] => [pagination_categories] => [font_color] => [background_color] => [background_color_hover] => [image_background_color] => [image_background_shadow] => [border_color] => [border_color_hover] => [margin_box] => 0 [padding_box] => 0 [display_new] => [display_hot] => [display_name] => [display_icon_detail] => [display_icon_download] => [display_icon_folder] => 0 [font_size_name] => [char_length_name] => [category_box_space] => [display_categories_sub] => 0 [display_subcat_page] => 2 [display_category_icon_image] => [category_image_ordering] => [display_back_button] => [display_categories_back_button] => [default_pagination_category] => [pagination_category] => [display_img_desc_box] => 2 [font_size_img_desc] => [img_desc_box_height] => [char_length_img_desc] => [display_categories_cv] => 1 [display_subcat_page_cv] => [display_category_icon_image_cv] => 1 [category_image_ordering_cv] => 1 [display_back_button_cv] => [display_categories_back_button_cv] => 1 [categories_columns_cv] => [display_image_categories_cv] => [image_categories_size_cv] => [detail_window] => 7 [detail_window_background_color] => [modal_box_overlay_color] => [modal_box_overlay_opacity] => [modal_box_border_color] => [modal_box_border_width] => [sb_slideshow_delay] => [sb_lang] => [highslide_class] => [highslide_opacity] => [highslide_outline_type] => [highslide_fullimg] => [highslide_close_button] => [highslide_slideshow] => [jak_slideshow_delay] => [jak_orientation] => [jak_description] => [jak_description_height] => [display_description_detail] => [display_title_description] => [font_size_desc] => [font_color_desc] => [description_detail_height] => [description_lightbox_font_size] => [description_lightbox_font_color] => [description_lightbox_bg_color] => [slideshow_delay] => [slideshow_pause] => [slideshow_random] => [detail_buttons] => [phocagallery_width] => [phocagallery_center] => [category_ordering] => [image_ordering] => [gallery_metadesc] => [gallery_metakey] => [alt_value] => [enable_user_cp] => [enable_upload_avatar] => [enable_avatar_approve] => [enable_usercat_approve] => [enable_usersubcat_approve] => [user_subcat_count] => [max_create_cat_char] => [enable_userimage_approve] => [max_upload_char] => [upload_maxsize] => [upload_maxres_width] => [upload_maxres_height] => [user_images_max_size] => [enable_java] => [enable_java_admin] => 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[categories_zoom] => [categories_map_width] => [categories_map_height] => [display_icon_geotagging] => [display_category_geotagging] => [category_map_width] => [category_map_height] => [pagination_thumbnail_creation] => [clean_thumbnails] => [enable_thumb_creation] => [crop_thumbnail] => [jpeg_quality] => [enable_picasa_loading] => [picasa_load_pagination] => [icon_format] => [large_image_width] => [large_image_height] => [medium_image_width] => [medium_image_height] => [small_image_width] => [small_image_height] => [front_modal_box_width] => [front_modal_box_height] => [admin_modal_box_width] => [admin_modal_box_height] => [folder_permissions] => [jfile_thumbs] => [page_title] => Methodology [show_page_title] => 1 [pageclass_sfx] => [menu_image] => -1 [secure] => 0 ) ) ) [_errors] => Array ( ) ) ) [_errors] => Array ( ) [_pagination] => PhocaGalleryPaginationCategory Object ( [limitstart] => 0 [limit] => 0 [total] => 0 [_viewall] => 1 [_errors] => Array ( ) [pages.start] => -9 [pages.stop] => ) ) ) [_basePath] => /usr/www/users/relevy/components/com_phocagallery [_defaultModel] => category [_layout] => default [_layoutExt] => php [_path] => Array ( [template] => Array ( [0] => /usr/www/users/relevy/templates/relevantive-flexi/html/com_phocagallery/category/ [1] => /usr/www/users/relevy/components/com_phocagallery/views/category/tmpl/ ) [helper] => Array ( [0] => /usr/www/users/relevy/components/com_phocagallery/helpers/ ) ) [_template] => /usr/www/users/relevy/templates/relevantive-flexi/html/com_phocagallery/category/default_categories.php [_output] => [_escape] => htmlspecialchars [_charset] => UTF-8 [_errors] => Array ( ) [baseurl] => [session] => JSession Object ( [_state] => active [_expire] => 9000 [_store] => JSessionStorageDatabase Object ( [_data] => [_errors] => Array ( ) ) [_security] => Array ( [0] => fix_browser ) [_force_ssl] => [_errors] => Array ( ) ) [tmpl] => Array ( [tab] => 0 [formaticon] => gif [pl] => 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[picasa_correct_width_s] => 222 [picasa_correct_height_s] => 125 [picasa_correct_width_l] => 550 [picasa_correct_height_l] => 305 [gallerymetakey] => [gallerymetadesc] => [altvalue] => 1 [divs] => [imagebgcv] => background: url('/components/com_phocagallery/assets/images/shadow3.gif') 50% 50% no-repeat;height:240px;width:143px; [imagewidthcv] => 163 [highslideonclick] => [startpiclens] => 0 [showpagetitle] => 1 [basicimage] => /components/com_phocagallery/assets/images/phoca_thumb_l_no_image.gif [waitimage] => /components/com_phocagallery/assets/images/icon-switch.gif [trash] => 0 [publishunpublish] => 0 [approvednotapproved] => 0 [displayupload] => 0 [displayiconextlink1box] => 0 [displayiconextlink2box] => 0 [displayiconvmbox] => 0 [displayicongeobox] => 0 [pagination] => PhocaGalleryPaginationCategory Object ( [limitstart] => 0 [limit] => 0 [total] => 0 [_viewall] => 1 [_errors] => Array ( ) [pages.start] => -9 [pages.stop] => ) [limitstarturl] => [jakdatajs] => Array ( ) [displayiconcommentimgbox] => 0 [notregistered] => 1 [name] => [displaytabs] => 0 [currenttab] => Array ( [rating] => -1 [comment] => -1 [statistics] => -1 [geotagging] => -1 [upload] => -1 ) [action] => http://www.relevantive.de/methodology?lang=en ) [params] => JParameter Object ( [_raw] => categories_columns=1 equal_percentage_width=1 display_image_categories=1 categories_box_width=33% image_categories_size=4 categories_image_ordering=9 categories_display_avatar=0 display_subcategories=1 display_empty_categories=0 hide_categories= show_categories= display_access_category=0 default_pagination_categories=0 pagination_categories=5;10;15;20;50 font_color=#b36b00 background_color=#fcfcfc background_color_hover=#f5f5f5 image_background_color=#f5f5f5 image_background_shadow=none border_color=#e8e8e8 border_color_hover=#b36b00 margin_box=0 padding_box=0 display_new=0 display_hot=0 display_name=0 display_icon_detail=0 display_icon_download=0 display_icon_folder=0 font_size_name=12 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display_categories_geotagging=0 categories_lng= categories_lat= categories_zoom=2 categories_map_width= categories_map_height=500 display_icon_geotagging=0 display_category_geotagging=0 category_map_width= category_map_height=400 pagination_thumbnail_creation=0 clean_thumbnails=0 enable_thumb_creation=1 crop_thumbnail=5 jpeg_quality=85 enable_picasa_loading=1 picasa_load_pagination=20 icon_format=gif large_image_width=550 large_image_height=305 medium_image_width=108 medium_image_height=60 small_image_width=222 small_image_height=125 front_modal_box_width=550 front_modal_box_height=305 admin_modal_box_width=680 admin_modal_box_height=520 folder_permissions=0755 jfile_thumbs=1 [_xml] => [_elements] => Array ( ) [_elementPath] => Array ( [0] => /usr/www/users/relevy/libraries/joomla/html/parameter/element ) [_defaultNameSpace] => _default [_registry] => Array ( [_default] => Array ( [data] => stdClass Object ( [categories_columns] => 1 [equal_percentage_width] => 1 [display_image_categories] => 1 [categories_box_width] => 33% [image_categories_size] => 4 [categories_image_ordering] => 9 [categories_display_avatar] => 0 [display_subcategories] => 0 [display_empty_categories] => 0 [hide_categories] => [show_categories] => [display_access_category] => 0 [default_pagination_categories] => 0 [pagination_categories] => 5;10;15;20;50 [font_color] => #b36b00 [background_color] => #fcfcfc [background_color_hover] => #f5f5f5 [image_background_color] => #f5f5f5 [image_background_shadow] => none [border_color] => #e8e8e8 [border_color_hover] => #b36b00 [margin_box] => 0 [padding_box] => 0 [display_new] => 0 [display_hot] => 0 [display_name] => 0 [display_icon_detail] => 0 [display_icon_download] => 0 [display_icon_folder] => 0 [font_size_name] => 12 [char_length_name] => 15 [category_box_space] => 0 [display_categories_sub] => 0 [display_subcat_page] => 2 [display_category_icon_image] => 0 [category_image_ordering] => 1 [display_back_button] => 1 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[display_phoca_info] => 0 ) ) ) [_errors] => Array ( ) ) [map] => Array ( [longitude] => [latitude] => ) [items] => Array ( ) [itemscv] => Array ( [0] => stdClass Object ( [id] => 5 [parent_id] => 2 [owner_id] => 0 [title] => User Insight Gathering [name] => [alias] => user-insight-gathering [image] => [section] => [image_position] => left [description] => We are all guilty of saying one thing while our behaviours and habits show a completely different picture.  While market research deals in peoples’ perceptions of reality, user insight deals in reality itself.

User insights gathering is the study of how people actually interact with the things in their environment.  We seek to understand user needs, wants, habits; we find ways in which clients can enrich or ease users’ lives.
[date] => 2011-02-07 14:29:32 [published] => 1 [approved] => 1 [checked_out] => 0 [checked_out_time] => 0000-00-00 00:00:00 [editor] => [ordering] => 1 [access] => 0 [count] => 0 [hits] => 917 [accessuserid] => 0 [uploaduserid] => -2 [deleteuserid] => -2 [userfolder] => [latitude] => [longitude] => [zoom] => 0 [geotitle] => [extid] => [exta] => [extu] => [extauth] => [params] => [metakey] => [metadesc] => [filename] => method-user-insight/user-insight-gathering_2.jpg [extm] => [exts] => [extw] => [exth] => [slug] => 5:user-insight-gathering [item_type] => subfoldercv [link] => /en/methodology/category/5-user-insight-gathering [type] => 4 [numlinks] => 1 [linkthumbnailpath] => images/phocagallery/method-user-insight/thumbs/phoca_thumb_m_user-insight-gathering_2.jpg [altvalue] => ) [1] => stdClass Object ( [id] => 6 [parent_id] => 2 [owner_id] => 0 [title] => User Requirement Mapping [name] => [alias] => user-requirement-mapping [image] => [section] => [image_position] => left [description] => User requirements are like gold dust.  If you listen carefully they tell you everything you need to know to make a profitable product.  In field and lab interviews, we ask users to tell us how we should shape a product so they want it, need it and choose it.

We stimulate thought and discussion by showing users mock-ups or descriptions of the product idea.  With expert moderation form relevantive, user groups deliver huge amounts of detail.  These requirements form the basis of your ‘ideal product’ vision. 
[date] => 2011-02-07 14:55:35 [published] => 1 [approved] => 1 [checked_out] => 0 [checked_out_time] => 0000-00-00 00:00:00 [editor] => [ordering] => 2 [access] => 0 [count] => 0 [hits] => 501 [accessuserid] => 0 [uploaduserid] => -2 [deleteuserid] => -2 [userfolder] => [latitude] => [longitude] => [zoom] => 0 [geotitle] => [extid] => [exta] => [extu] => [extauth] => [params] => [metakey] => [metadesc] => [filename] => method-user-requirement-mapping/phoca_thumb_l_user-require-mapping_2.jpg [extm] => [exts] => [extw] => [exth] => [slug] => 6:user-requirement-mapping [item_type] => subfoldercv [link] => /en/methodology/category/6-user-requirement-mapping [type] => 4 [numlinks] => 1 [linkthumbnailpath] => images/phocagallery/method-user-requirement-mapping/thumbs/phoca_thumb_m_phoca_thumb_l_user-require-mapping_2.jpg [altvalue] => ) [2] => stdClass Object ( [id] => 7 [parent_id] => 2 [owner_id] => 0 [title] => Prototyping [name] => [alias] => prototyping [image] => [section] => [image_position] => left [description] => With prototyping we can build in user feedback while it’s still early enough – and while making changes is easy and relatively cheap.  You get facts and physical evidence of how well your product matches user requirements; you see what works well, you see what needs to be fixed – and how. [date] => 2011-02-07 15:28:12 [published] => 1 [approved] => 1 [checked_out] => 0 [checked_out_time] => 0000-00-00 00:00:00 [editor] => [ordering] => 3 [access] => 0 [count] => 0 [hits] => 344 [accessuserid] => 0 [uploaduserid] => -2 [deleteuserid] => -2 [userfolder] => [latitude] => [longitude] => [zoom] => 0 [geotitle] => [extid] => [exta] => [extu] => [extauth] => [params] => [metakey] => [metadesc] => [filename] => method-prototyping/phoca_thumb_l_prototyping_2.jpg [extm] => [exts] => [extw] => [exth] => [slug] => 7:prototyping [item_type] => subfoldercv [link] => /en/methodology/category/7-prototyping [type] => 4 [numlinks] => 1 [linkthumbnailpath] => images/phocagallery/method-prototyping/thumbs/phoca_thumb_m_phoca_thumb_l_prototyping_2.jpg [altvalue] => ) [3] => stdClass Object ( [id] => 9 [parent_id] => 2 [owner_id] => 0 [title] => Information architecture [name] => [alias] => information-architecture [image] => [section] => [image_position] => left [description] => We design websites for optimum findability.  Look at the sites you find easy to use and you’ll see information is located exactly where we expect to find it.  Our techniques include:

Card sorting: test users arrange our test cards according to the information on them.  Through cluster analysis and interviews, we learn how your website content should be organized and prioritized.

Label checker: test users carry out information treasure hunt tasks on a prototype website.  We track how they navigate around and measure the time and effort involved.

Site mapping: once we’re sure how your website should be structured we develop a site map for final stage roll-out.  It helps you visualize how visitors will use your site and how they search. [date] => 2011-02-08 10:43:29 [published] => 1 [approved] => 1 [checked_out] => 0 [checked_out_time] => 0000-00-00 00:00:00 [editor] => [ordering] => 4 [access] => 0 [count] => 0 [hits] => 310 [accessuserid] => 0 [uploaduserid] => -2 [deleteuserid] => -2 [userfolder] => method-information-architecture [latitude] => [longitude] => [zoom] => 0 [geotitle] => [extid] => [exta] => [extu] => [extauth] => [params] => [metakey] => [metadesc] => [filename] => method-information-architecture/phoca_thumb_l_information-architecture_2.jpg [extm] => [exts] => [extw] => [exth] => [slug] => 9:information-architecture [item_type] => subfoldercv [link] => /en/methodology/category/9-information-architecture [type] => 4 [numlinks] => 1 [linkthumbnailpath] => images/phocagallery/method-information-architecture/thumbs/phoca_thumb_m_phoca_thumb_l_information-architecture_2.jpg [altvalue] => ) [4] => stdClass Object ( [id] => 11 [parent_id] => 2 [owner_id] => 0 [title] => Iterative Usability testing [name] => [alias] => iterative-usability-testing- [image] => [section] => [image_position] => left [description] => Explorative testing: test users explore a product mock-up while we observe pain points and usage benefits, video-documenting the results for clients.

Features testing: users carry out specific tasks with a prototype and test it against other options or against similar features in competitors’ products.

Comparison testing: this test tells us why a product is scoring lower than its competitors.
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Phase 1
Defining the product and developing the Product Vision

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Phase 1
Defining the product and developing the Product Vision

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=> 1 [display_cat_name_breadcrumbs] => 0 [page_title] => Methodology [show_page_title] => 1 [menu_image] => -1 [secure] => 0 [page_description] => Optimieren Sie Ihre Web- und Softwareangebote nach den Kriterien der Usability und User Experience - Die Berliner relevantive AG unterstützt Sie dabei. [display_phoca_info] => 0 ) ) ) [_errors] => Array ( ) ) [map] => Array ( [longitude] => [latitude] => ) [items] => Array ( ) [itemscv] => Array ( [0] => stdClass Object ( [id] => 5 [parent_id] => 2 [owner_id] => 0 [title] => User Insight Gathering [name] => [alias] => user-insight-gathering [image] => [section] => [image_position] => left [description] => We are all guilty of saying one thing while our behaviours and habits show a completely different picture.  While market research deals in peoples’ perceptions of reality, user insight deals in reality itself.

User insights gathering is the study of how people actually interact with the things in their environment.  We seek to understand user needs, wants, habits; we find ways in which clients can enrich or ease users’ lives.
[date] => 2011-02-07 14:29:32 [published] => 1 [approved] => 1 [checked_out] => 0 [checked_out_time] => 0000-00-00 00:00:00 [editor] => [ordering] => 1 [access] => 0 [count] => 0 [hits] => 917 [accessuserid] => 0 [uploaduserid] => -2 [deleteuserid] => -2 [userfolder] => [latitude] => [longitude] => [zoom] => 0 [geotitle] => [extid] => [exta] => [extu] => [extauth] => [params] => [metakey] => [metadesc] => [filename] => method-user-insight/user-insight-gathering_2.jpg [extm] => [exts] => [extw] => [exth] => [slug] => 5:user-insight-gathering [item_type] => subfoldercv [link] => /en/methodology/category/5-user-insight-gathering [type] => 4 [numlinks] => 1 [linkthumbnailpath] => images/phocagallery/method-user-insight/thumbs/phoca_thumb_m_user-insight-gathering_2.jpg [altvalue] => ) [1] => stdClass Object ( [id] => 6 [parent_id] => 2 [owner_id] => 0 [title] => User Requirement Mapping [name] => [alias] => user-requirement-mapping [image] => [section] => [image_position] => left [description] => User requirements are like gold dust.  If you listen carefully they tell you everything you need to know to make a profitable product.  In field and lab interviews, we ask users to tell us how we should shape a product so they want it, need it and choose it.

We stimulate thought and discussion by showing users mock-ups or descriptions of the product idea.  With expert moderation form relevantive, user groups deliver huge amounts of detail.  These requirements form the basis of your ‘ideal product’ vision. 
[date] => 2011-02-07 14:55:35 [published] => 1 [approved] => 1 [checked_out] => 0 [checked_out_time] => 0000-00-00 00:00:00 [editor] => [ordering] => 2 [access] => 0 [count] => 0 [hits] => 501 [accessuserid] => 0 [uploaduserid] => -2 [deleteuserid] => -2 [userfolder] => [latitude] => [longitude] => [zoom] => 0 [geotitle] => [extid] => [exta] => [extu] => [extauth] => [params] => [metakey] => [metadesc] => [filename] => method-user-requirement-mapping/phoca_thumb_l_user-require-mapping_2.jpg [extm] => [exts] => [extw] => [exth] => [slug] => 6:user-requirement-mapping [item_type] => subfoldercv [link] => /en/methodology/category/6-user-requirement-mapping [type] => 4 [numlinks] => 1 [linkthumbnailpath] => images/phocagallery/method-user-requirement-mapping/thumbs/phoca_thumb_m_phoca_thumb_l_user-require-mapping_2.jpg [altvalue] => ) [2] => stdClass Object ( [id] => 7 [parent_id] => 2 [owner_id] => 0 [title] => Prototyping [name] => [alias] => prototyping [image] => [section] => [image_position] => left [description] => With prototyping we can build in user feedback while it’s still early enough – and while making changes is easy and relatively cheap.  You get facts and physical evidence of how well your product matches user requirements; you see what works well, you see what needs to be fixed – and how. [date] => 2011-02-07 15:28:12 [published] => 1 [approved] => 1 [checked_out] => 0 [checked_out_time] => 0000-00-00 00:00:00 [editor] => [ordering] => 3 [access] => 0 [count] => 0 [hits] => 344 [accessuserid] => 0 [uploaduserid] => -2 [deleteuserid] => -2 [userfolder] => [latitude] => [longitude] => [zoom] => 0 [geotitle] => [extid] => [exta] => [extu] => [extauth] => [params] => [metakey] => [metadesc] => [filename] => method-prototyping/phoca_thumb_l_prototyping_2.jpg [extm] => [exts] => [extw] => [exth] => [slug] => 7:prototyping [item_type] => subfoldercv [link] => /en/methodology/category/7-prototyping [type] => 4 [numlinks] => 1 [linkthumbnailpath] => images/phocagallery/method-prototyping/thumbs/phoca_thumb_m_phoca_thumb_l_prototyping_2.jpg [altvalue] => ) [3] => stdClass Object ( [id] => 9 [parent_id] => 2 [owner_id] => 0 [title] => Information architecture [name] => [alias] => information-architecture [image] => [section] => [image_position] => left [description] => We design websites for optimum findability.  Look at the sites you find easy to use and you’ll see information is located exactly where we expect to find it.  Our techniques include:

Card sorting: test users arrange our test cards according to the information on them.  Through cluster analysis and interviews, we learn how your website content should be organized and prioritized.

Label checker: test users carry out information treasure hunt tasks on a prototype website.  We track how they navigate around and measure the time and effort involved.

Site mapping: once we’re sure how your website should be structured we develop a site map for final stage roll-out.  It helps you visualize how visitors will use your site and how they search. [date] => 2011-02-08 10:43:29 [published] => 1 [approved] => 1 [checked_out] => 0 [checked_out_time] => 0000-00-00 00:00:00 [editor] => [ordering] => 4 [access] => 0 [count] => 0 [hits] => 310 [accessuserid] => 0 [uploaduserid] => -2 [deleteuserid] => -2 [userfolder] => method-information-architecture [latitude] => [longitude] => [zoom] => 0 [geotitle] => [extid] => [exta] => [extu] => [extauth] => [params] => [metakey] => [metadesc] => [filename] => method-information-architecture/phoca_thumb_l_information-architecture_2.jpg [extm] => [exts] => [extw] => [exth] => [slug] => 9:information-architecture [item_type] => subfoldercv [link] => /en/methodology/category/9-information-architecture [type] => 4 [numlinks] => 1 [linkthumbnailpath] => images/phocagallery/method-information-architecture/thumbs/phoca_thumb_m_phoca_thumb_l_information-architecture_2.jpg [altvalue] => ) [4] => stdClass Object ( [id] => 11 [parent_id] => 2 [owner_id] => 0 [title] => Iterative Usability testing [name] => [alias] => iterative-usability-testing- [image] => [section] => [image_position] => left [description] => Explorative testing: test users explore a product mock-up while we observe pain points and usage benefits, video-documenting the results for clients.

Features testing: users carry out specific tasks with a prototype and test it against other options or against similar features in competitors’ products.

Comparison testing: this test tells us why a product is scoring lower than its competitors.
[date] => 2011-02-08 10:43:29 [published] => 1 [approved] => 1 [checked_out] => 0 [checked_out_time] => 0000-00-00 00:00:00 [editor] => [ordering] => 5 [access] => 0 [count] => 0 [hits] => 312 [accessuserid] => 0 [uploaduserid] => -2 [deleteuserid] => -2 [userfolder] => method-usability-testing [latitude] => [longitude] => [zoom] => 0 [geotitle] => [extid] => [exta] => [extu] => [extauth] => [params] => [metakey] => [metadesc] => [filename] => method-usability-testing/phoca_thumb_l_usability-testing_2.jpg [extm] => [exts] => [extw] => [exth] => [slug] => 11:iterative-usability-testing- [item_type] => subfoldercv [link] => /en/methodology/category/11-iterative-usability-testing- [type] => 4 [numlinks] => 1 [linkthumbnailpath] => images/phocagallery/method-usability-testing/thumbs/phoca_thumb_m_phoca_thumb_l_usability-testing_2.jpg [altvalue] => ) [5] => stdClass Object ( [id] => 10 [parent_id] => 2 [owner_id] => 0 [title] => Mobile testing [name] => [alias] => mobile-testing [image] => [section] => [image_position] => left [description] => Traditional lab tests won’t give you the kind of usage and content feedback you need for mobile applications. Our mobile testing catches users in the right conditions: outside, on the move, small screen, small keyboard, varying levels of technical ability. [date] => 2011-02-08 10:43:29 [published] => 1 [approved] => 1 [checked_out] => 0 [checked_out_time] => 0000-00-00 00:00:00 [editor] => [ordering] => 6 [access] => 0 [count] => 0 [hits] => 281 [accessuserid] => 0 [uploaduserid] => -2 [deleteuserid] => -2 [userfolder] => method-mobile-testing [latitude] => [longitude] => [zoom] => 0 [geotitle] => [extid] => [exta] => [extu] => [extauth] => [params] => [metakey] => [metadesc] => [filename] => method-mobile-testing/phoca_thumb_l_user-mobile-testing_2.jpg [extm] => [exts] => [extw] => [exth] => [slug] => 10:mobile-testing [item_type] => subfoldercv [link] => /en/methodology/category/10-mobile-testing [type] => 4 [numlinks] => 1 [linkthumbnailpath] => images/phocagallery/method-mobile-testing/thumbs/phoca_thumb_m_phoca_thumb_l_user-mobile-testing_2.jpg [altvalue] => ) [6] => stdClass Object ( [id] => 8 [parent_id] => 2 [owner_id] => 0 [title] => Benchmarking [name] => [alias] => benchmarking [image] => [section] => [image_position] => left [description] => Consumers perform a whole series of complex choices in a split second.  Relevantive’s qualitative user testing dissects those choices to determine exactly what factors are at play.  We show you the product refinements that will either neutralize the competition or carry a significant advantage over it. [date] => 2011-02-08 10:43:29 [published] => 1 [approved] => 1 [checked_out] => 0 [checked_out_time] => 0000-00-00 00:00:00 [editor] => [ordering] => 7 [access] => 0 [count] => 0 [hits] => 300 [accessuserid] => 0 [uploaduserid] => -2 [deleteuserid] => -2 [userfolder] => method-benchmarking [latitude] => [longitude] => [zoom] => 0 [geotitle] => [extid] => [exta] => [extu] => [extauth] => [params] => [metakey] => [metadesc] => [filename] => method-benchmarking/phoca_thumb_l_benchmarking_2.jpg [extm] => [exts] => [extw] => [exth] => [slug] => 8:benchmarking [item_type] => subfoldercv [link] => /en/methodology/category/8-benchmarking [type] => 4 [numlinks] => 1 [linkthumbnailpath] => images/phocagallery/method-benchmarking/thumbs/phoca_thumb_m_phoca_thumb_l_benchmarking_2.jpg [altvalue] => ) ) [category] => stdClass Object ( [id] => 2 [parent_id] => 0 [owner_id] => 0 [title] => Methodology [name] => [alias] => methodology [image] => [section] => [image_position] => left [description] => The tools and techniques below, combined with our ability to choose the right ones at the right time, make us the ideal product development guide – from idea to launch.

Phase 1
Defining the product and developing the Product Vision

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Phase 1
Defining the product and developing the Product Vision

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[display_phoca_info] => 0 ) ) ) [_errors] => Array ( ) ) [map] => Array ( [longitude] => [latitude] => ) [items] => Array ( ) [itemscv] => Array ( [0] => stdClass Object ( [id] => 5 [parent_id] => 2 [owner_id] => 0 [title] => User Insight Gathering [name] => [alias] => user-insight-gathering [image] => [section] => [image_position] => left [description] => We are all guilty of saying one thing while our behaviours and habits show a completely different picture.  While market research deals in peoples’ perceptions of reality, user insight deals in reality itself.

User insights gathering is the study of how people actually interact with the things in their environment.  We seek to understand user needs, wants, habits; we find ways in which clients can enrich or ease users’ lives.
[date] => 2011-02-07 14:29:32 [published] => 1 [approved] => 1 [checked_out] => 0 [checked_out_time] => 0000-00-00 00:00:00 [editor] => [ordering] => 1 [access] => 0 [count] => 0 [hits] => 917 [accessuserid] => 0 [uploaduserid] => -2 [deleteuserid] => -2 [userfolder] => [latitude] => [longitude] => [zoom] => 0 [geotitle] => [extid] => [exta] => [extu] => [extauth] => [params] => [metakey] => [metadesc] => [filename] => method-user-insight/user-insight-gathering_2.jpg [extm] => [exts] => [extw] => [exth] => [slug] => 5:user-insight-gathering [item_type] => subfoldercv [link] => /en/methodology/category/5-user-insight-gathering [type] => 4 [numlinks] => 1 [linkthumbnailpath] => images/phocagallery/method-user-insight/thumbs/phoca_thumb_m_user-insight-gathering_2.jpg [altvalue] => ) [1] => stdClass Object ( [id] => 6 [parent_id] => 2 [owner_id] => 0 [title] => User Requirement Mapping [name] => [alias] => user-requirement-mapping [image] => [section] => [image_position] => left [description] => User requirements are like gold dust.  If you listen carefully they tell you everything you need to know to make a profitable product.  In field and lab interviews, we ask users to tell us how we should shape a product so they want it, need it and choose it.

We stimulate thought and discussion by showing users mock-ups or descriptions of the product idea.  With expert moderation form relevantive, user groups deliver huge amounts of detail.  These requirements form the basis of your ‘ideal product’ vision. 
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Card sorting: test users arrange our test cards according to the information on them.  Through cluster analysis and interviews, we learn how your website content should be organized and prioritized.

Label checker: test users carry out information treasure hunt tasks on a prototype website.  We track how they navigate around and measure the time and effort involved.

Site mapping: once we’re sure how your website should be structured we develop a site map for final stage roll-out.  It helps you visualize how visitors will use your site and how they search. [date] => 2011-02-08 10:43:29 [published] => 1 [approved] => 1 [checked_out] => 0 [checked_out_time] => 0000-00-00 00:00:00 [editor] => [ordering] => 4 [access] => 0 [count] => 0 [hits] => 310 [accessuserid] => 0 [uploaduserid] => -2 [deleteuserid] => -2 [userfolder] => method-information-architecture [latitude] => [longitude] => [zoom] => 0