Vision

Phase 1: Defining your product
This phase delivers your vision of an ‘ideal product’. It gives you a detailed picture of where it slots into users’ lives.  Think of it as the most important specification you’ll ever get.

When you come to us with an idea for a new product or service, relevantive’s first step is to find out what place it might have in the busy lives of its potential users.  Applying a range of well-honed investigative tools and techniques, our expert field researchers go out into your marketplace to find out what potential users already like, what they need, what they expect from certain experiences, what might make life simpler, happier and easier.  We get people talking and we listen.  Carefully.

Next we examine your vision through a feasibility filter.  You get a 100% viable product development vision, expressed in terms that you are capable of delivering against.

Knowing customers’ dreams is only the first step. To what extent can you create this ‘ideal product’?  What fits with your strategy, your technical capability and your economic outlook?  Viewed through this filter, your ‘ideal product’ vision becomes a ‘real product’ vision, that bridges what users want with what the company is capable of developing.  You’re secure in the knowledge that your plans have their foundations in users’ wish lists.



Phase 2: Navigation through roll out
We validate every stage of development and every decision you make.  By the time we get to beta testing, you can be confident that all the showstoppers were rooted out long ago.

As you begin to develop your product, relevantive’s user-centred design expertise becomes even more important.  We validate every step in your roll out programme with user testing.  We test acceptance of first design mock-ups, we test prototypes and we test for final usability.  We guide you towards a desired end product that matches your vision.  We cycle test results back into the development process at exactly the right point – while there’s still time to fix problems and issues without incurring huge costs.